Problem
Alba Cars UAE, a car rental company, was struggling to increase their social media presence and engagement. Their current posts were not generating enough likes, comments or shares and they were not attracting new followers. The company needed a solution to create engaging content that would increase their online visibility and attract more customers.
We conducted an analysis of their current social media strategy and found that the company was only posting about their cars with no variety in content. This led to a lack of interest from potential customers as the posts were not engaging or informative enough.
Learn more about our process here.
Solution
We proposed a comprehensive social media strategy for Alba Cars UAE that included creating different types of content such as informative blogs, fun videos, and interactive polls. We also suggested collaborating with influencers to reach a wider audience.
To ensure consistency in branding, we created a content calendar for the next six months with specific themes for each month. We also recommended using relevant hashtags and posting at optimal times to maximize engagement.
Impact
Increased social media following by X%
Increase in engagement rate by X%
"This strategy has had an incredible impact on our business. Our social media presence has grown significantly and we are now reaching a wider audience than ever before."
Team
Team Member #1 - Social Media Manager
Created the comprehensive social media strategy
Managed the content calendar and posting schedule
Team Member #2 - Content Creator
Produced engaging blog posts and videos
Collaborated with influencers to create sponsored content