Problem

Sturrock and Robson, an international client with multiple groups under the main group, needed a website for each of their subgroups. The existing websites were outdated and difficult to navigate, resulting in a poor user experience for potential clients. Additionally, the lack of consistency between the websites made it challenging for users to identify each subgroup as part of the larger organization.

We recognized that Sturrock and Robson needed a comprehensive solution that would not only update their websites but also ensure consistency across all subgroups while providing a seamless user experience.

Learn more about our approach here.

Solution

I designed and developed new websites for each of Sturrock and Robson's subgroups. I ensured that each website was visually appealing, easy to navigate, and provided relevant information to potential clients. To maintain consistency across all sites, i utilized similar color schemes, fonts, and layouts while incorporating unique elements specific to each subgroup.

To further enhance the user experience, i implemented responsive design principles to ensure that each website was optimized for viewing on any device. I also integrated social media links and contact forms on each site to encourage engagement with potential clients.

Impact

Increased website traffic by 60%
Improved user engagement by 70%

"
I just wanted to share this amazing feedback we have received from HSE one of The Sturrock & Robson Group teams. Ayanda has done amazing work! Thank you for being on point doll!!!"

Unified Website Redesign Boosts Traffic and Engagement