Problem

At L'Oréal Groupe, many brand sites operate on an indirect Direct-to-Consumer (D2C) model, which poses challenges in analyzing clicks and sales data across multiple brands. The absence of a centralized dashboard hindered our ability to gain insights into the purchase behaviour of each shop. Consequently, making informed decisions about marketing strategies became challenging, as we lacked a comprehensive view of the distribution of clicks across shops and couldn't effectively analyze sales data.

Solution

To address these challenges, I spearheaded the modification and maintenance of the Commerce Connector Dashboard. This dashboard provided L'Oréal brands with real-time data on clicks and sales across multiple brands on indirect D2C sites. By centralizing the data, the dashboard enabled us to track click distribution across shops and conduct an in-depth analysis of sales data for each shop.

The Commerce Connector Dashboard was meticulously designed with an intuitive user interface, facilitating quick and easy access to data.

Impact

The implementation of the Commerce Connector Dashboard resulted in:

Increased global visibility of clicks and sales on indirect D2C sites.
Enhanced analysis of sales and clicks for multiple brands across shops.
Optimization of marketing campaigns through data-driven insights.

Key Stakeholder

Christophe DESSAILLY - Global Project Director, WSF
Oversaw the maintenance of the dashboard

Key Brands:

L'Oréal Paris
Vichy
Essie
La Roche Posay
Garnier

Credits: L'Oréal (Website Factory)

Commerce Connector Dashboard Maintenance