Problem

The SEO team at Website Factory within L'Oréal wanted a visualized and comprehensive solution to keep track of all the SEO alerts that were generated daily and were received in the form of emails by the Head of SEO. With so many alerts coming in, it was difficult for him to prioritize which ones needed immediate attention and which ones could wait. This led to delays in resolving critical issues and impacted the overall performance of our SEO team and the L'Oréal websites.

We needed a solution that would help us track all the SEO alerts in one place and prioritize them based on their severity so that we could resolve them quickly and efficiently.

Solution

I decided to create an SEO alert dashboard that would consolidate all the alerts generated by various tools into one place. The dashboard would be designed in such a way that it would highlight the most critical issues at the top, making it easier for the team to prioritize their work.

The dashboard would also include a tech score metric that would give us an overall view of how our website was performing from an SEO perspective. This metric would help us identify areas where we needed to focus our efforts and make improvements.

Impact

Improved visibility for solving critical SEO issues
An add-on tool initiative that assisted the SEO team
Increase in efficiency in resolving critical issues

Key Stakeholder

Andrea MORO - Head of SEO, WSF
Oversaw the creation and implementation of the dashboard

Key Brands:

L'Oréal Paris
L'Oréal Paris Professionel
Kerastase
Vichy
Essie
Redken
Matrix
Maybelline New York
La Roche Posay
Garnier

Credits: L'Oréal (Website Factory)

SEO Alert Dashboard