Problem

VINK (a dummy company), is in the initial phase and is struggling to attract and retain customers due to its ineffective web content strategy. Their website lacked a clear message and failed to communicate their services in line with the Sustainable Development Goals (SDGs). As a result, they were not reaching their target audience and failing to achieve their marketing objectives.

They needed a solution that would help them identify tactics for their conversion funnel and create a web content strategy that aligned with the SDGs.

Presentation

Solution

We formed a team of experts who conducted extensive research on VINK's target audience, competitors, and industry trends. We then identified tactics for their conversion funnel and created a web content strategy that aligned with the SDGs.

The new strategy included clear messaging that communicated VINK's services in line with the SDGs. We also optimized their website for search engines and made it more user-friendly. Additionally, we created engaging social media content that attracted and retained customers.

Team

CHO Yena
DU Chengfeng
HENG Valerie
JIN Kaidi
MATHUR Nimish

Credits: emlyon business school

VINK Web content strategy