Problem

Retail VR, a French start-up, was struggling to gain traction in the digital marketing industry. Despite offering innovative virtual reality solutions to help companies improve their sales, they were not able to effectively communicate the value of their services to potential clients. This resulted in a lack of new business and stagnant growth for the company.

Furthermore, Retail VR's website was outdated and did not accurately reflect its brand or capabilities. It lacked clear messaging and failed to showcase its unique selling points, making it difficult for visitors to understand what sets them apart from competitors.

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Solution

We worked with Retail VR to revamp their digital marketing strategy and website design. Our team conducted extensive market research and competitor analysis to identify key areas of opportunity for the company. We then developed a comprehensive content strategy that highlighted Retail VR's unique selling points and positioned them as thought leaders in the virtual reality space.

In addition, we redesigned Retail VR's website with a modern look and feel that accurately reflected their brand identity. We optimized the site for search engines and made it easy for visitors to navigate and find relevant information about Retail VR's services. We also integrated lead capture forms throughout the site to help generate new business leads.

Impact

Increased website traffic
Increase in new business leads

Team

CHENG Haoyan
DONG Yuyang
DU Mingyu
JAIN Sanjana
MATHUR Nimish
VEY Axel

Credits: emlyon business school, Retail VR

Revamping Retail VR's Marketing and Website