Problem

We needed a Facebook ad campaign that would effectively target our desired audience and lead to high click-through rates. We also needed to upload a presentation with details of the campaign.

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Solution

To address these challenges, I developed a comprehensive Facebook ad campaign that utilized the available targeting parameters and identified the correct buying model for the campaign objective. I created clear and relevant ad copy with appropriate calls-to-action that led users to a landing page optimized for conversions.

I also identified the right metrics to measure campaign performance and ensured that the results were on par with industry benchmarks. Based on the results of the campaign, I provided optimization suggestions for both targeting and creative elements.

Impact

The campaign achieved a result rate of 0.63%.
Total expenditure amounted to Rs. 611 out of the lifetime budget of Rs. 1200.
The campaign attained a frequency of 1.06.

Credits: MICA Business School, UpGrad

Effective Facebook Ad Campaign Boosts Blog Traffic