Problem

The objective of the project was to provide hands-on experience in setting up a live Google Ads campaign. However, the set-up process for an Ads campaign is much more complex than Facebook, which made it difficult for students to follow the instructions carefully. Additionally, there was a limited budget of ₹1700 for the project, which added to the challenge of creating effective campaigns.

I needed to find a solution that would help us overcome these challenges and create successful search and display ad campaigns within the given budget.

Solution

To make the most of the budget, I focused on targeting specific keywords and audiences that were most likely to convert. I also created compelling ad copy and visuals that would grab users' attention and encourage them to click through to the blog.

Learn more.

Effective Google Ads Campaign on ₹1700 Budget