In this project, I executed an email marketing campaign aimed at expanding the email list and enhancing engagement with subscribers.

I developed and executed a highly effective email marketing campaign, gaining insights into strategies for growing email lists, implementing drip marketing tactics, and deploying various types of email campaigns. Furthermore, I utilized metrics to assess the campaign's performance.

To ensure optimal outcomes, I meticulously selected appropriate triggers for emails. I conducted an A/B test using two distinct email marketing copies, ensuring that both emails incorporated essential components, such as a compelling call-to-action (CTA). Moreover, I meticulously calculated all relevant metrics and included a screenshot showcasing the data from the platform. Subsequently, I conducted a thorough analysis of the campaign's effectiveness based on these metrics.

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Credits: MICA Business School, UpGrad

Email Marketing Module Boosts Engagement