Background

A 46-year old real estate investment company approached us to help them rebrand their image. They wanted to modernize their brand and appeal to a younger demographic while still maintaining their reputation as a trusted and experienced company in the industry.

Problem

The company's outdated branding was not resonating with younger investors, causing them to lose potential business. Their website was difficult to navigate, and their marketing materials were not visually appealing or engaging. The company needed a complete overhaul of their brand identity and marketing strategy.

Solution

We conducted extensive research on the real estate industry and analyzed the target audience's preferences and behaviors. We then developed a new brand identity that incorporated modern design elements while still honoring the company's legacy. We created a new logo, color scheme, typography, and visual language that conveyed trustworthiness, expertise, and innovation.

We also redesigned the company's website with a user-friendly interface that showcased their properties in an engaging way. We implemented SEO strategies to improve their online visibility and attract more traffic to their site. Additionally, we created new marketing materials such as brochures, flyers, and social media graphics that aligned with the new brand identity.

Impact

Increased website traffic by X%
Generated X% more leads from younger investors
Improved customer engagement through social media channels
Increase in overall revenue by X%

Team

Jane Doe - Creative Director
- Oversaw the development of the new brand identity
- Collaborated with designers on visual language and design elements
John Smith - Web Developer
- Built the new website with improved functionality and user experience
- Implemented SEO strategies for increased online visibility
Sara Lee - Marketing Specialist
- Create new marketing materials aligned with the new brand identity
- Developed social media campaigns for increased customer engagement

Revitalizing Real Estate Brand for Younger Investors