Problem

Our client, a small business owner, was struggling to effectively market their products online. They had a website and social media presence, but were not seeing the desired results in terms of customer acquisition and retention. Their email newsletter was not generating enough engagement and they were unsure how to improve their overall online marketing strategy.

After conducting a thorough analysis of their current approach, we identified several key issues. Their website was outdated and difficult to navigate, their social media content lacked consistency and engagement, and their email newsletter was not personalized or targeted enough to resonate with subscribers.

Learn more about our process here.

Solution

We developed a comprehensive online marketing strategy for our client that addressed each of the issues we identified. First, we redesigned their website with a modern layout and user-friendly navigation. We also optimized it for search engines to increase visibility.

Next, we created a content calendar for their social media channels that included engaging posts relevant to their target audience. We also implemented paid advertising campaigns on Facebook and Instagram to reach new potential customers.

To improve their email newsletter engagement, we segmented their subscriber list based on interests and purchase history. This allowed us to personalize the content of each newsletter and increase open rates.

Impact

Increase in website traffic by X%
Increase in social media engagement by X%
Increase in email open rates by X%

Quote of how incredible of an impact this had.

Team

Team Member #1 - Digital Marketing Specialist
- Developed and executed the social media content calendar
- Managed the paid advertising campaigns on Facebook and Instagram
Team Member #2 - Web Designer
- Redesigned the client's website with a modern layout and user-friendly navigation
- Optimized the website for search engines to increase visibility

Small Business Online Marketing Overhaul