Client's Needs

Briarwood Bridal, a wedding venue discovery platform, was struggling to attract new clients due to an outdated website design. The platform needed a fresh and modern look to appeal to its target audience and stand out in a crowded market.

After conducting market research and analyzing user feedback, it became clear that the website's design was turning potential clients away. Briarwood Bridal needed a solution that would not only improve the aesthetics of the site but also enhance its functionality and user experience.

Solution

The team at Briarwood Bridal decided to hire a web designer to implement a new website design that would attract new clients and improve user experience. The designer worked closely with the team to understand their vision for the platform and create a design that aligned with their goals.

The new website featured an updated color scheme, modern typography, and intuitive navigation. It also included new features such as personalized recommendations based on user preferences and real-time availability updates for venues. The team also implemented SEO best practices to improve search engine rankings and drive organic traffic to the site.

Impact

Increased website traffic by 75%
Improved bounce rate by 65%
Increase in client inquiries by 85%

"The new website design has transformed our business. We're now attracting more clients than ever before, thanks to the modern and user-friendly design. Our team is thrilled with the results! The results are even outperforming our results from our partnership with WeddingWire and The Knot !"

Team

Client Needs #1 - Web Designer - Desiree Bennett
- Worked closely with the Briarwood Bridal team to understand their vision for the platform
- Created a modern and intuitive website design that aligned with the team's goals
Client Needs #2 - SEO Specialist - Desiree Bennett
- Implemented SEO best practices to improve search engine rankings and drive organic traffic to the site
- Analyzed website data to identify areas for improvement and make data-driven decisions
Briarwood Bridal's Website
https://www.briarwoodbridal.com/
*Please Note: A video with audio automatically plays on website.
Briarwood Bridal is in the process of commissioning an updated logo for their website. Once they have done so, it will be mentioned here.

Briarwood Bridal Revamps Website, Boosts Traffic