Problem

We collaborated with State Representative Vivian Flowers to develop a strong re-election campaign strategy and create a Political Action Committee (PAC) after the last primary. Our aim was to help Flowers stand out as a leader of change and connect with voters in Pine Bluff.

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Solution

Our team began by conducting extensive research on the political landscape in Pine Bluff. We analyzed voting patterns, demographics, and key issues affecting the community. Based on this information, we developed a targeted messaging strategy that focused on Flowers' strengths as a leader and his vision for the city.

We leveraged social media and email marketing to reach younger voters who were more likely to engage online. By combining traditional campaign tactics with innovative digital strategies, we were able to create a cohesive and effective campaign that resonated with voters across Pine Bluff.

Impact

IIncreased voter turnout by 20%
Flowers won the election with a 15% margin of victory

"This campaign transformed Pine Bluff, showcasing that with perseverance and the right team and strategy, anything is possible." - State Representative and Mayor-elect Vivian Flowers

Team

Rashida Knox- Digital Campaign Advisor

Architected and executed comprehensive digital marketing strategies to maximize candidate outreach, engagement, and fundraising across channels like email, social media, website, advertising, and more.
Spearheaded data-driven audience segmentation, message testing, and targeted campaign deployment, optimizing tactics through continuous A/B testing and performance analysis.
Orchestrated multi-channel digital communications and content cadence, crafting compelling narratives and calls-to-action to nurture supporters through awareness, engagement, and conversion funnels.

Underdog Mayoral Candidate Wins with Digital Strategy