Problem

Stanford University faced challenges in attracting local talent from the surrounding community due to its perceived exclusivity and lack of outreach efforts. This led to a lack of diversity in medical and professional roles, which was not reflective of the diverse community around Stanford.

Objectives

The university recognized that it needed to enhance community engagement, attract local talent into medical and professional positions, and improve its reputation as an inclusive institution.

Solution

To address these challenges, we developed a programmatic DEI (Diversity, Equity, and Inclusion) strategy focused on recruitment, retention, and community outreach beyond Stanford's campus. We partnered with Handshake to broaden the talent pool and connect with local candidates.

We implemented targeted marketing campaigns highlighting Stanford's commitment to diversity and inclusivity, specifically targeting the surrounding community. Additionally, we collaborated with local organizations and leaders to foster relationships and increase outreach efforts.

Impact

Achieved a 22% increase in local talent recruitment
Enhanced diversity in medical and professional roles
Strengthened community relations and perception of Stanford as an inclusive institution

"This project significantly impacted the community perception and increased our ability to attract diverse talent from the surrounding area."

Team

Rashida K. - Enterprise Strategist - Led the development and implementation of the programmatic DEI strategy for community outreach and talent recruitment.
- Collaborated with local organizations and leaders to foster relationships and increase outreach efforts
Diversity Coordinator: Implemented diversity initiatives and facilitated inclusive hiring practices.
- Partnered with Handshake to broaden the talent pool and connect with local candidates
Marketing Coordinator: Executed targeted marketing campaigns to attract local talent and promote Stanford's commitment to diversity and inclusivity.
- Implemented targeted marketing campaigns highlighting Stanford's commitment to diversity and inclusivity, specifically targeting the surrounding community

Stanford Boosts Local Talent Recruitment by 30% with Improved Workforce Strategy