Problem

Asian Paints, a leading paint company, wanted to showcase its values and vision through a corporate anthem music video. The challenge was to create a video that not only highlighted the brand's commitment to innovation and excellence but also inspired and united employees and stakeholders across the globe.

The company needed a team that could understand their vision and translate it into an engaging visual representation. They required a production team that could handle the entire process from ideation to execution while keeping in mind the brand's core values.

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Solution

The Sixteen By Nine Media Productions team took on the challenge of creating Asian Paints' corporate anthem music video. The team worked closely with Asian Paints to understand their vision, values, and goals for the project.

They created a storyboard that showcased the brand's global presence by featuring diverse people from different cultures. The team used visuals and music to highlight Asian Paints' commitment to innovation and excellence in the paint industry.

Asian Paints' Corporate Anthem Boosts Engagement