Problem

Pocket FM, a popular audio streaming platform, was facing a branding crisis. The company had been using inconsistent branding across its website, social media channels, and marketing materials. This led to confusion among users and made it difficult for the company to establish a strong brand identity.

Additionally, Pocket FM's existing branding lacked creativity and failed to communicate the company's unique value proposition. As a result, the company was struggling to differentiate itself from competitors in an increasingly crowded market.

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Solution

We formed a team of designers and marketers to develop a comprehensive branding guideline for Pocket FM. We started by conducting research on the target audience and analyzing competitor branding strategies.

Based on our findings, we developed a new brand identity that was modern, creative, and consistent across all platforms. We created new logos, color schemes, typography guidelines, and messaging frameworks that accurately reflected Pocket FM's unique value proposition.

Team

Priyanka Bajaj - Creative Director
- Oversaw the development of the new identity
- Ensured consistency across all design elements
Abhilekh Barua - Senior Designer
- Developed messaging frameworks that accurately reflected Pocket FM's unique value proposition
- Created a comprehensive marketing plan to promote the new brand identity

Pocket FM Branding Overhaul Boosts Recognition