Problem

Our team was tasked with creating an ad for Namma Yatri, a popular transport app in India. The challenge was to create an ad that would resonate with the target audience and showcase the unique features of the app.

We knew that we had to come up with a creative concept that would grab the attention of viewers and communicate the benefits of using Namma Yatri over other transport apps.

Click here to watch our ad.

Solution

After brainstorming several ideas, we decided to focus on the convenience factor of Namma Yatri. We created a storyboard that showed how using Namma Yatri could make your daily commute hassle-free.

The ad featured a young professional who used Namma Yatri to book her rides to work every day. We highlighted how easy it was to book a ride, track your driver, and pay seamlessly through the app. We also showcased how Namma Yatri's safety features made it a reliable choice for women commuters.

Impact

Increase in app downloads by X%
Increase in daily bookings by X%

"Our ad campaign helped us reach new customers and increase our user base significantly. We are thrilled with the results!"

Team

Team Member #1 - Creative Director
- Developed the concept and storyboard for the ad
- Oversaw the production process
Team Member #2 - Video Editor
- Edited and finalized the ad
- Added special effects and sound design to enhance the viewing experience

Namma Yatri Ad Boosts Downloads, Bookings