Problem

Our team noticed that we were losing potential leads due to anonymous website visitors abandoning a form on our website. We wanted to find a way to reach out to these visitors and convert them into leads.

After researching various options, we found that sending automated and personalized emails and LinkedIn messages would be the best solution for our problem.

Solution

We implemented an automated email and LinkedIn outreach system that would send personalized messages to anonymous website visitors who abandoned a form on our website but we were still able to identify. The system would use the visitor's information from the form they filled out, such as their name and company, to create a personalized message that would encourage them to return to our website and complete the form.

The messages were sent automatically through our CRM system, saving us time and allowing us to focus on other aspects of lead generation. We also made sure that the messages were not too pushy or salesy in order to avoid turning off potential leads.

Impact

Increase in lead conversion rate by X%
X% increase in overall website traffic

"Quote of how incredible of an impact this had."

Team

Team Member #1 - Marketing Specialist
- Created the messaging strategy for the outreach system
- Managed the implementation process with the CRM team
Team Member #2 - Sales Representative
- Provided insights on the messaging that would be most effective for potential leads
- Assisted with testing and refining the outreach system

Automated Outreach Boosts Lead Conversion