I successfully managed the social media advertising strategy for the #Samjhakar campaign, which featured Cossouq's brand film and aimed to enhance brand awareness and drive customer engagement. My role involved creating and optimizing ad campaigns across Meta and YouTube, carefully targeting the right audience segments. By continuously monitoring performance and adjusting strategies as needed, I was able to maximize the impact of the ads, which led to a substantial increase in website traffic. Ultimately, these efforts resulted in a 2x growth in visits to Cossouq's website, contributing to the campaign's overall success.