Overview

Designed an AI-driven mobile app to enhance product discovery, navigation, and the purchasing experience for a growing athletic shoe brand.

Problem

The client faced challenges in creating an engaging app to support their business:

Complex Navigation: Users struggled to find products quickly.
Limited Personalization: Lack of AI-driven recommendations reduced user satisfaction.
Sales Drop-Off: Inefficient checkout workflows increased abandonment rates.

Solution

AI Integration: Designed personalized product recommendations to drive discovery.
Simplified Navigation: Streamlined the interface for a clean and intuitive user experience.
Optimized Checkout: Developed a faster, frictionless purchasing flow to reduce drop-offs.
Created high-fidelity prototypes using Figma and validated solutions through iterative user testing.

Outcome

Improved product discovery with AI-powered recommendations.
Enhanced navigation for a seamless shopping experience.
Reduced checkout time, improving user satisfaction and sales potential.

Personal Contributions

Led end-to-end UX/UI design, from wireframes to high-fidelity prototypes.
Integrated AI concepts to personalize user interactions and workflows.
Conducted user testing to validate navigation improvements and checkout flows.
Collaborated closely with stakeholders to align design goals with business needs.

Reflections

This project demonstrated the power of AI in elevating e-commerce experiences. By focusing on user-centric design and frictionless workflows, I delivered a solution that simplified shopping while enhancing brand engagement.

Athletic Shoe Sales App – Optimizing UX and Sales