Click here to see the prototype.

Overview

Designed the "Brand Brain" AI application for Unilever to streamline global branding workflows, improve consistency, and leverage AI for smarter, faster decision-making.

Problem

Unilever faced significant challenges in maintaining cohesive branding:

Inefficient Workflows: Manual tasks slowed processes by 30%.
Inconsistencies: Branding alignment dropped by 20%, risking consumer trust.
Team Frustration: Cumbersome workflows increased dissatisfaction by 25%.

These issues drained resources, reduced market responsiveness, and diluted brand identity.

Solution

AI Integration:

Sentiment Analysis: Used NLP to tailor branding strategies.
Predictive Analytics: Reduced planning time with AI-driven forecasts.
Computer Vision: Automated logo and design consistency checks, cutting errors by 15%.

Custom Features:

Role-specific dashboards for efficiency (+20%).
Automated reporting tools reducing reporting time by 30%.
Comprehensive analytics for actionable branding insights.

User Experience:

Designed an intuitive, efficient interface with interactive tools for real-time branding adjustments.
Developed high-fidelity prototypes validated through usability testing.

Outcome

Created a scalable, innovative design concept for global branding workflows.
Delivered foundational tools for enhancing consistency and efficiency.
Positioned the project for future development, pending additional investment.

Personal Contributions

Concept Development: Defined the vision aligned with Unilever's goals.
Research: Conducted interviews, surveys, and process analysis to identify inefficiencies.
Prototyping: Designed wireframes and interactive prototypes.
AI Integration: Partnered with developers to implement sentiment analysis and forecasting.
Usability Testing: Led testing sessions to refine user interactions.
Stakeholder Communication: Presented progress and incorporated leadership feedback.

Reflections

This project showcased the transformative potential of AI in solving operational inefficiencies. While currently on hold, it laid a strong foundation for future advancements in branding processes.

See my first version of Unilever's "Brand Brain" here.

See the second version here.

Assorted Visuals

AI-Powered Branding Platform for Global Teams