Background

The holiday season marks the peak of consumer activity, presenting a critical opportunity to engage key audience segments. To leverage this, a global brand-focused campaign titled "Happy Holidays" was developed. I spearheaded the creative design and strategic planning, ensuring the campaign was culturally relevant and impactful across diverse international markets.

Challenge

The objective was to maximise brand awareness and drive conversions during the holiday season, targeting both enthusiast and casual gamers on a global scale.

Strategy

Spearheaded a comprehensive 360 marketing campaign, which was implemented globally, following a two point strategy:

Brand Awareness: Enhancing visibility and recognition of the brand across key audience segments.
Supporting Promotions: Boosting promotional efforts to drive conversions and encourage purchases through partners and shops.

Outcome

The campaign effectively increased brand awareness and supported promotional activities, leading to a significant boost in conversions during the holiday period.

Highlights

· Leveraging Partnerships: Featured in one advertising slots with Riot Games, streamed to over 14.5 million viewers.

· Social Media: Achieved a total reach of 1M and engagement of 52,187, in EMEA.

· YouTube Views: Combined US and EMEA views totalled over 1.3M.

· VOD Campaign: Delivered 2.6 million views with a 92% video completion rate.

· EU5 AMZON Brandstores: Over 80,000 visitors to the brandstore and generating sales of $177K in December.

· Black Friday D2C: Developed and executed a comprehensive email strategy that drove high click-through rates to the gift guide, resulting in the sale of over 300 units in a single day and generating high revenue

A Global Consumer Engagement Campaign