Background

As Checkr's customer base grew, it became clear that there was a need to increase activation of small and medium-sized business (SMB) customers. The Chief Product Officer (CPO) recognized this need and tapped our team to create a growth product team to address it. We were tasked with creating a strategic growth roadmap and defining the team charter.

Problem

The problem we faced was how to increase activation of SMB customers. We needed to identify the barriers preventing these customers from fully utilizing our platform and develop solutions to overcome them. Additionally, we needed to create a plan for scaling our efforts and measuring success.

Solution

To address the problem, we collaborated with key stakeholders including the VP of Marketing, Director of SMB Sales, and Director of Data Platform. Together, we created a strategic growth roadmap that identified key areas for improvement such as simplifying onboarding processes and improving communication with customers.

We also defined the team charter which included developing new features specifically tailored to SMB customers, optimizing existing features for this segment, and creating targeted marketing campaigns. To ensure scalability and measure success, we implemented data-driven metrics such as customer acquisition cost (CAC) and lifetime value (LTV).

Impact

Increased SMB customer activation by X%
Reduced CAC by X%
Increase in LTV by X%
Improved customer satisfaction scores by X points

Team

Jane Doe - Product Manager
- Oversaw development of new features tailored to SMB customers
- Managed project timelines and deliverables
John Smith - UX Designer
- Designed user flows and wireframes for new features
- Conducted user research to inform design decisions
Samantha Lee - Marketing Manager
- Developed targeted marketing campaigns for SMB customers
- Analyzed campaign performance and adjusted strategies accordingly

Growth Product Team Increases SMB Activation