About the project
The Brazilian Grand Prix is one of the most iconic races in the Formula 1 calendar. Held annually since 1972, it takes place at the Autódromo José Carlos Pace (Interlagos) in São Paulo.

Problem
As a major international event, the GP required a robust online presence to promote the race and sell tickets. The challenge was to ensure broad access to event details and a seamless experience for purchasing tickets online.

Solution
A dedicated website was developed to showcase event details and enable online ticket sales. It provided real-time updates on drivers, schedules, and news while offering an intuitive and accessible ticketing experience. The platform increased engagement and excitement among F1 fans.

Contributions

Market research and competitive analysis
Persona creation
Wireframe development
Usability testing
Visual design development

Process

Research
In-depth research was conducted on the event, audience, competitors, and market trends. I interviewed both event organizers and F1 fans to identify user expectations and pain points. I also reviewed similar sites to extract best practices and areas for differentiation.

Strategy
Defined the website’s core goals, necessary features, information architecture, visual identity, and UX guidelines. Communication strategy was tailored to cater to both casual fans and seasoned F1 enthusiasts.

Design
Created wireframes, prototypes, and mockups focusing on layout, typography, color palette, and graphic elements. The goal was a visually striking yet easy-to-navigate experience.

Development
Collaborated with developers to implement the design and integrate ticketing systems. Special attention was given to cross-browser and mobile responsiveness.

Testing
Conducted usability testing with real users to identify friction points and optimize the overall user experience before launch.

Results & Challenges

Throughout the project, unexpected changes and evolving requirements affected the timeline and scope. To manage this, I maintained close communication with stakeholders and adapted the project plan as needed. Scalability was also a concern, given the large number of expected users. I worked alongside developers to ensure both the UI and system architecture were prepared to handle high traffic and data volume.

Key Learnings

This project deepened my understanding of the sports event industry and the behavior of fans when buying tickets online. I learned to be adaptable and open to iteration. Additionally, I saw firsthand the value of constructive feedback in refining both design and strategy. Collaborating across teams taught me how crucial it is to align technical feasibility with user experience.

Skills

UX Research, Visual Design, Persona Creation, Mobile Responsiveness, User Testing, Figma

🏎️ Brazilian Grand Prix – F1 Ticket Website