About the project
As this project is confidential, I’m happy to provide more details verbally during an interview :) I can only discuss my general role and responsibilities, without sharing strategic content or visuals.

Virgo is a CMITech (Capital Markets Infrastructure Tech), a financial ecosystem providing services and solutions for the capital markets. The goal is to simplify market processes by improving both service quality and operational efficiency for all stakeholders.

Problem
In the capital markets, technology is critical to increasing efficiency, speed, and security in financial operations. However, the lack of digital tools tailored to this niche makes transaction management and risk assessment more difficult. Virgo aimed to address this gap with purpose-built digital solutions.

Solution
I was part of a product squad responsible for solutions in one specific phase of the operation lifecycle. Our tools were designed to support the management and automation of key processes within that department.

Contributions

User research (qualitative and quantitative)
User journey mapping and persona creation
Co-creation workshops
Flowcharts, wireframes, and prototypes
Usability testing (moderated and unmoderated)
Final UI design
Handoff to development
Documentation of all activities
Executive presentations

Process

Problem Discovery
To kick off the project, I investigated pain points within the company’s workflows. I built an opportunity tree to prioritize areas for improvement and plan the necessary research.

User Research & Journeys
Through interviews and surveys, I collected data to understand user needs. These insights shaped detailed user journeys and personas, ensuring our solutions aligned with real-world expectations and challenges.

Ideation & Co-Creation
I participated in co-creation workshops with users, stakeholders, and the product team. Using Miro, we mapped out ideas and clustered them into affinity groups, helping us identify the most promising opportunities.

Wireframes & Prototypes
Guided by the product strategy, I designed user flows, wireframes, and prototypes to test hypotheses and validate potential solutions.

Usability Testing
We conducted both moderated and unmoderated usability tests using Maze and video calls. Feedback from these sessions drove multiple rounds of refinement.

Final Design & Implementation
I created the final high-fidelity designs in Figma and worked closely with the development team to ensure technical feasibility. I also contributed to updates in the company’s design system.

Documentation
All research, ideation, and test results were documented in Notion to maintain alignment across teams.

Results & Challenges

One key challenge was needing to understand not just our department’s process, but how it connected to the entire operation lifecycle. Many systems and departments depended on shared data, so a holistic view was essential.

Another challenge was communicating design concepts to finance professionals unfamiliar with UX. We had to adapt how we presented ideas to gain buy-in and ensure alignment across disciplines.

Key Learnings

This project expanded my knowledge of capital market operations and the importance of understanding the broader ecosystem. I learned how crucial communication is—sometimes more than the design itself—especially when working with stakeholders who don’t have a design background. A strong narrative can make or break the success of a project.

Skills

UX Strategy, Co-Creation, User Journeys, Usability Testing, Design Ops, Agile Collaboration

💼 Fintech Tools for Capital Markets