Project: YUNO – Video Platform for Independent Creators

Problem:
Independent creators often struggle to gain visibility on major platforms like TikTok and Instagram, where content distribution algorithms prioritize users with large followings. This results in limited exposure for talented creators who lack an established audience. The client needed a dedicated platform that promotes content based on relevance and category—not popularity metrics.

Solution:
I developed a mobile-first web application that allows users to upload, tag, and explore short-form videos in a clean, accessible interface. The frontend was built with React and Tailwind CSS, while Firebase handled secure authentication, real-time data storage, and video file management. Tag-based discoverability replaced algorithmic feeds, giving every creator an equal opportunity to be seen.

Expected Impact:
The platform provides a fair content-sharing experience for emerging creators, increasing engagement and visibility through category filters and mobile usability. It also lays the groundwork for future monetization features, giving creators a new digital home that values originality over algorithm gaming.

Steps Taken to Curate the Project:

Conducted stakeholder and audience research to define user needs.
Designed high-fidelity wireframes and a mobile-first layout with accessibility in mind.
Set up Firebase Authentication with email verification to enhance platform security.
Built and integrated the backend using Firestore and Firebase Storage for scalable content handling.
Implemented tagging and filtering systems to improve content discoverability.
Performed functionality and mobile responsiveness testing.
Expected to deployed the final application via Vercel and provided technical documentation for sustainability.

Application Development