Project: Paradigm Pet Professionals Website Redesign

Problem:
The client had an outdated website layout in use since 2023, which lacked modern design elements, accessibility compliance, and functional navigation. The site’s limited responsiveness and missing or outdated links made it difficult for users to access services and created usability issues across devices.

Solution:
I modernized the site’s layout, applied a refreshed color palette, updated and verified all required links, and added new content as requested by the client. My redesign focused on improving the user experience through structured navigation, responsive design, and visual consistency while maintaining the original branding and core structure.

Impact:
The redesigned website improves how clients interact with the business by making information easier to find, enhancing visual professionalism, and supporting mobile access. These improvements were aimed at increasing customer trust, satisfaction, and conversion, with informal reviews noting clearer navigation and faster content discovery.

Steps Taken to Curate the Project:

Collected input from stakeholders and reviewed client updates.
Updated the site’s structure, refined styling, and enhanced visual hierarchy.
Reorganized and verified navigation menus, internal links, and call-to-actions.
Applied responsive design principles for cross-device compatibility.
Reviewed and adjusted accessibility elements to meet WCAG standards.

UI/UX Design with AI