Problem

We faced the growing challenge of hate-based narratives spreading across multiple platforms, targeting vulnerable communities and amplifying division. Our aim was to create a counter-extremism framework that not only detects harm but also redirects engagement toward repair, leveraging trauma-informed analysis to understand how narratives traumatize and mobilize audiences. We sought to map patterns of extremist rhetoric and identify the tipping points where grievance evolves into action, so moderators and coalitions could act with precision and care.

To address this, we integrated narrative mapping with a scalable risk index and began prototyping a messaging toolkit rooted in dignity and resilience. We sought practical interventions for platform teams, outreach groups, and faith-based organizations alike, with a focus on disrupting recruitment pathways while preserving user trust. For stakeholders, the priority was a transparent, ethical design that respects user experience while reducing harm, supported by clear metrics and accountability. Case video

Solution

We designed a multi-layer framework that combines narrative mapping, a risk index, and a toolkit for counter-narratives. This allowed us to quantify both quantitative signals and qualitative context, delivering actionable insights for decision-makers. We emphasized trauma-informed analysis to ensure that interventions do not retraumatize communities but instead offer pathways toward belonging and repair.

We also proposed Design for Disruption, introducing UX interventions that interrupt radicalization pathways and present alternative routes to community connection. The messaging toolkit provided ready-to-use content for moderators, outreach teams, and faith-based organizations to counter hate while maintaining respectful dialogue.

Impact

Reduction of primary hate speech spread by X% in controlled pilots
Engagement with counter-narratives increased by Y% among target audiences
Adoption of the risk index by Z platforms within 12 months

Quote of how incredible of an impact this had.

Team

Team Member #1 - Research Engineer
- Led narrative mapping and risk-index integration across platforms
Team Member #2 - UX Designer
- Designed the disruption-focused UX and the messaging toolkit

Counter Hate Narratives Framework