Background

Our team was approached by a company in the tech industry that was looking to expand their reach into the Brazilian market. They had recently launched a new product and wanted to generate buzz and excitement around it through public relations, press releases, and social media. However, they were struggling with language barriers and cultural differences that made it difficult for them to effectively communicate with their target audience.

Problem

The main problem our team faced was how to effectively translate and localize the company's messaging for the Brazilian market. We needed to ensure that the translations accurately conveyed the original message while also taking into account cultural nuances and differences in tone. Additionally, we needed to develop a comprehensive PR strategy that would generate interest in the new product among Brazilian consumers.

Solution

To address these challenges, we developed a multi-faceted approach that included both translation services and PR strategy development. Our team of professional translators worked closely with the client to ensure that all messaging was accurately translated while also taking into account cultural differences. We also conducted extensive research on Brazilian media outlets and influencers in order to develop a targeted PR strategy that would generate maximum exposure for the client's new product.

Impact

Increased brand awareness among Brazilian consumers
Increase in website traffic from Brazil by X%
Positive media coverage in top Brazilian publications
Increase in social media engagement from Brazilian followers by X%

Team

Maria Silva - Lead Translator/Localization Specialist
- Oversaw all translation work and ensured accuracy of messaging
- Provided cultural insights and recommendations for localization
John Smith - PR Strategist
- Developed comprehensive PR strategy targeting Brazilian media outlets and influencers
- Pitched client's new product to top Brazilian publications and secured positive media coverage
Samantha Lee - Social Media Manager
- Developed social media content calendar tailored to Brazilian audience
- Increased engagement from Brazilian followers through targeted social media campaigns

Brazilian Market Expansion: Translation and PR Success