Background

As a makeup content creator and community manager for Pimkie Olivet, we were responsible for managing the brand's social media presence and creating engaging content to attract and retain customers. Our goal was to increase brand awareness and drive sales through social media channels.

Problem

We noticed that our social media engagement was declining, and we were struggling to create content that resonated with our audience. We also had limited resources and struggled to keep up with the demand for new content. We needed a solution that would help us create high-quality content quickly and efficiently while still engaging our audience.

Solution

We decided to implement a user-generated content (UGC) strategy. We encouraged our followers to share their makeup looks using Pimkie products on social media using a branded hashtag. We then curated the best UGC and shared it on our own channels, giving credit to the original creators.

This strategy not only helped us generate high-quality content quickly, but it also increased engagement by involving our followers in the creation process. It also allowed us to showcase real customers using our products, which helped build trust with potential customers.

Impact

Increased social media engagement by X%
Generated X% more user-generated content than before
Increase in website traffic from social media channels
Increase in sales attributed to social media channels

Team

Alice Smith - Makeup Content Creator
- Oversaw the implementation of the UGC strategy and curated user-generated content for sharing on social media channels.
John Doe - Community Manager
- Managed social media channels and engaged with followers to encourage UGC submissions.
Jane Williams - Marketing Coordinator
- Assisted in the development of the UGC strategy and tracked KPIs to measure success.

Boost Social Engagement with UGC Strategy