Background

Sixty is a startup that provides a platform for users to showcase their projects. As the lead for SEO and software development, our team was tasked with increasing organic traffic to the website. We noticed that there was an opportunity to generate longtail landing pages programmatically, which could potentially increase traffic and engagement.

Problem

The main problem we faced was how to increase organic traffic without spending a lot of money on advertising. We needed to find a way to generate more landing pages that would attract users who were searching for specific keywords related to our platform. However, manually creating these pages would be time-consuming and not scalable.

Solution

We decided to develop a program that would automatically generate thousands of longtail landing pages based on user-generated content. The program would analyze the content and extract relevant keywords, then use those keywords to create unique landing pages optimized for search engines. We also made sure that each page had high-quality content that would be useful for users.

Impact

Grew organic traffic an average of 30% WoW over my tenure
Increased engagement with users who found relevant content through the generated landing pages
Reduced workload for our team by automating the process of creating landing pages
Improved search engine rankings for targeted keywords

Team

Jane Doe - Lead SEO Specialist
- Analyzed user-generated content and identified relevant keywords for the landing pages
- Optimized each page for search engines using best practices and tools such as Google Analytics and SEMrush
John Smith - Lead Software Developer
- Developed the program that automatically generated the landing pages
- Ensured that each page had high-quality content and was optimized for search engines
Sarah Lee - UX Designer
- Designed the layout and user interface of the landing pages to ensure a positive user experience
- Conducted user testing to identify areas for improvement and made necessary changes to the design

Automated Longtail Landing Pages Boost Organic Traffic