Background

Sixty is a startup that provides a platform for creatives to showcase their work. As the lead for SEO and software development, we identified an opportunity to increase organic traffic by programmatically generating longtail landing pages.

Problem

The challenge was to find a way to generate thousands of unique landing pages without sacrificing quality or risking penalties from search engines. We needed a solution that could scale with our growing user base and provide value to both our users and potential customers.

Solution

We developed a system that automatically generated landing pages based on user-generated content. By analyzing keywords in project titles, descriptions, and tags, we were able to create unique URLs and meta descriptions for each page.

Our team also implemented best practices for on-page optimization, including title tags, header tags, image alt text, and internal linking. We monitored performance using Google Analytics and made adjustments as needed.

Impact

Grew organic traffic an average of 30% WoW over my tenure
Increased visibility for user projects and attracted new users to the platform
Improved search engine rankings for targeted keywords
Drove more leads and conversions through optimized landing pages

Team

Jane Doe - Lead Developer
- Built the system for generating landing pages using Python and Django
- Integrated with Google Analytics API to track performance metrics
John Smith - SEO Specialist
- Analyzed keyword data and developed on-page optimization strategy
- Monitored performance and made adjustments based on data
Sara Lee - UX Designer
- Designed user interface for creating and managing projects
- Provided feedback on landing page design and layout

Automated Longtail Landing Pages for SEO Growth