Background

Our company specializes in intercultural marketing, training, and coaching focused on Arabic culture. We also provide expert consultation and delegation services for companies attending events and fairs. Our consultancy focuses on social innovation, technology application in services, and digital transformation. With our deep knowledge of the region and its culture, we provide a unique opportunity to expand your business and connect with new markets in the Arab world.

Problem

We were approached by a client who was attending an event in Dubai but was struggling to connect with the local audience due to cultural differences. They had tried various marketing strategies but were not getting the desired results. The client was worried that they would not be able to make any meaningful connections at the event.

Solution

We conducted extensive research on the local culture and identified key areas where our client could improve their approach. We provided them with customized training sessions that focused on intercultural communication and marketing strategies specific to Arabic-speaking audiences. Additionally, we provided delegation services that helped our client navigate the event while respecting local customs.

Impact

Increased engagement with Arabic-speaking audiences by X%
Increase in leads generated at the event by X%
Improved understanding of cultural differences among team members
Better reputation among local businesses due to respectful approach

Team

Ammar Shawesh

Intercultural Marketing Specialist
- Conducted research on local culture and identified key areas for improvement
- Developed customized training sessions for client's team members
Delegation Services Coordinator
- Provided on-site support to client during the event
- Navigated cultural differences and ensured respectful approach
Digital Transformation Consultant
- Provided consultation services on technology application in intercultural marketing
- Developed digital strategies for client's social media presence in Arabic-speaking markets

Intercultural Marketing Experts for Arabic-speaking Markets