Background

Efficient Homes Energy Advisors is a UK-based company that specializes in providing energy-efficient solutions to homeowners. They were looking for a new website that would showcase their services and help them capture leads. I was tasked with designing and developing the website, as well as implementing a lead generation funnel.

Problem

The previous website of Efficient Homes Energy Advisors was outdated and did not accurately represent their brand. It also lacked a clear call-to-action and lead-generation mechanism. The client wanted a new website that would be visually appealing, easy to navigate, and optimized for search engines.

Solution

I started by conducting research on the target audience of Efficient Homes Energy Advisors and analyzing their competitors' websites. Based on our findings, we designed a modern and responsive website using Duda. We also wrote SEO-friendly copy for the site and sourced high-quality images from stock photo sites. To make the site more engaging, we produced an explainer video using Adobe Premier.

To capture leads, we created a landing page with a quiz-type funnel questionnaire that visitors could fill out to receive personalized recommendations based on their needs. We integrated the landing page with Efficient Homes Energy Advisors' CRM system so that they could easily follow up with leads.

Impact

Increase in website traffic by 818.18%%
Increase in views by 2284.35%
Increase in lead generation by 13900.0%
Improved brand perception among target audience

Team

Melanie Reid-Gordon - Web Designer/Copywriter/Digital Creator
- Designed and developed the website using Duda
- Edited images in Photoshop
- Wrote SEO-friendly copy for the website
- Proofread all content on the site
- Produced and edited the explainer video using Adobe Premier

Energy Advisor Website Redesign Boosts Leads