Background

Riverview Health is a healthcare provider that offers a range of medical services to patients. They wanted to create TV commercials that would showcase their services and attract new patients. The commercials needed to be engaging, informative, and visually appealing.

Problem

The challenge was to create commercials that would stand out from the competition and resonate with viewers. We needed to find a way to communicate Riverview Health's unique value proposition in a way that would be memorable and impactful.

Solution

We worked closely with Riverview Health's marketing team to develop concepts for the commercials. After several brainstorming sessions, we settled on three different ideas that we believed would be effective.

Once the concepts were approved, we began the production process. We hired actors, scouted locations, and created storyboards for each commercial. We then filmed each commercial over the course of two days.

After filming was complete, we edited each commercial down to 30 seconds and added music and sound effects. We then presented the final versions to Riverview Health for approval.

Impact

Increased brand awareness for Riverview Health
Generated interest from potential patients
Received positive feedback from current patients about the commercials
X% increase in website traffic after airing the commercials
X% increase in patient inquiries after airing the commercials

Team

Jane Smith - Creative Director
- Oversaw concept development and provided creative direction throughout production process
John Doe - Producer
- Managed logistics and production schedule
Samantha Lee - Director
- Oversaw filming process and provided artistic direction to actors and crew
Mark Johnson - Editor
- Edited each commercial down to 30 seconds and added music and sound effects

Engaging TV Commercials for Healthcare Provider