Background

Our team was approached by a well-known Brazilian media company to create a new platform that would allow them to expand their reach and engage with their audience in new ways. The company wanted to create a space where they could share news and analysis on international politics, while also allowing their audience to participate in the conversation.

Problem

The main challenge we faced was creating a platform that would be both user-friendly and engaging. We needed to find a way to make the content accessible to people who may not have a deep understanding of international politics, while also providing enough depth for those who are more knowledgeable. Additionally, we needed to create features that would encourage participation from the audience, such as commenting and sharing.

Solution

To address these challenges, we created a platform that is both visually appealing and easy to navigate. We used a combination of text, images, and videos to present information in an engaging way, while also providing links for readers who want to dive deeper into specific topics. To encourage participation from the audience, we added commenting functionality and made it easy for users to share articles on social media.

Impact

Increase in website traffic by X%
Increase in engagement with articles through comments and shares
Positive feedback from both the client and their audience
Better understanding of how users interact with political content online

Team

Maria Silva - Project Manager
- Oversaw project timeline and deliverables
- Liaised with client throughout project lifecycle
Lucas Santos - UX Designer
- Designed user-friendly interface for platform
- Created wireframes and prototypes for client approval
Rafaela Costa - Front-end Developer
- Built responsive website using HTML, CSS, and JavaScript
- Implemented commenting functionality using third-party API
Felipe Oliveira - Back-end Developer
- Built custom CMS to allow client to easily update content on the platform
- Integrated social media sharing functionality into website

Creating Engaging Media Platform for Brazilian Company