Background

Our client, a startup in the tech industry, approached us with a need for a new logo that would represent their brand and mission. They wanted the logo to be simple yet clever, incorporating their initials "S" and "P" in a unique way.

Problem

The client had previously used a generic logo that did not accurately represent their brand or set them apart from competitors. They needed a new logo that would effectively communicate their brand identity and values to potential customers.

Solution

We began by conducting research on the client's brand and target audience. We then presented several design concepts to the client, each incorporating the letters "S" and "P" in different ways. After receiving feedback from the client, we refined one of the designs into a final product.

Impact

The new logo accurately represents the client's brand identity and values.
The unique design sets the client apart from competitors.
The new logo has received positive feedback from customers and stakeholders.
Brand recognition has increased by X% since implementation of the new logo.

Team

Jane Doe - Graphic Designer
- Created initial design concepts based on research findings.
- Incorporated client feedback into final design.
John Smith - Project Manager
- Oversaw project timeline and budget.
- Liaised with client throughout project process.
Samantha Lee - Marketing Strategist
- Conducted research on client's brand and target audience.
- Provided insights on how the new logo would impact brand recognition and customer perception.

Clever Logo Design for Tech Startup