Background

Our team was approached by a small business owner who needed help creating a professional-looking service proposal to send to potential clients. The owner had been struggling with creating an effective proposal and was losing out on potential business as a result.

Problem

The client's existing proposals were unorganized, lacked structure, and did not effectively communicate the value of their services. This resulted in potential clients being confused about what services were being offered and why they should choose this business over competitors.

Solution

We worked closely with the client to understand their services and target audience. We then created a template for their service proposal that included clear sections outlining the services offered, pricing, and value proposition. We also added visual elements such as images and graphs to make the proposal more engaging.

Impact

Increase in number of proposals sent out per month
X% increase in conversion rate from proposals to signed contracts
Improved brand image and perception among potential clients
Better understanding of the value proposition among potential clients

Team

Maria Rodriguez - Project Manager
- Oversaw project timeline and deliverables
- Liaised with client throughout project duration
John Smith - Graphic Designer
- Created visual elements for proposal template
- Crafted design language consistent with client's brand identity
Jessica Lee - Copywriter
- Wrote copy for proposal sections
- Crafted messaging consistent with client's brand voice

Revamped Service Proposal Boosts Conversions