Background

ShotQuality (SQ) is a basketball statistics platform that optimizes player and team selection through predictive analytics. The platform uses advanced computer vision and machine learning models powered by over 50 million data points to deliver a first-of-its-kind dataset around the quality of every shot. ScrumLaunch has been working with ShotQuality since August 2022 on two distinct platforms: shotquality.com and shotqualitybets.com. While both platforms use similar data, they cater to different audiences, with the former attending to coaches and basketball teams-related users, while the latter attends to betting audiences.

Problem

The project presented several challenges for our team. One of the main issues was delivering functionalities for both platforms while ensuring that each had a unique toolset tailored to their respective audience's needs. Additionally, we had to ensure that the technical infrastructure could handle the massive amounts of data generated by ShotQuality's predictive analytics models.

Solution

To address these challenges, we implemented several changes in our methodology. We ensured that all teams (ScrumLaunch and ShotQuality) participated in SCRUM rituals together, allowing us to align our goals better and work more efficiently towards achieving them. We also optimized technical issues within sprints along with the client's Tech Lead, allowing us to identify potential roadblocks early on and address them proactively.

Impact

Delivered successful new functionalities for both platforms
Implemented Free Trials functionality for the platform's tools
Developed March Madness’ toolset with tools that allowed users to predict match results
Built a Blog page for Bettors and Transfer Portal for coaches
Implemented NBA data all around SQBets platform
Incorporated changes in methodology that helped optimize results
Improved visibility via accessing multiple media channels such as Live TV
Embedded predictive data tool in sportsbook betting websites

Team

Guto Queiroz - Project Manager
- Led the team and ensured that everyone were aligned towards achieving the goals efficiently.

Nikolay Kotelevets - Front-end Team Lead
- Led the front-end development team by reviewing code and making sure deliveries had quality.
Stanislav Kalinovskiy and Arthur Cavini - Front-end Developers
- Worked with Nikolay Kotelevets to deliver successful new functionalities for both platforms with quality and ALWAYS within the deadlines.
Anastasia Shaduro - Design Team Lead
- Led the design team and ensured UX and UI quality were delivered, while giving Alina notes on possible improvements along the way.
Alina Polyakova - Designer
- Worked with Anastasia Shaduro to ensure that both platforms had a visually appealing interface that was easy to use for their respective audiences.

ShotQuality | Basketball Analytics Platform with Predictive Models