Background

Our team was approached by a marketing agency that had several high-profile clients in the entertainment industry. They were looking to increase ticket sales for Cirque du Soleil, Paramount Pictures, Food Network, and executive documentaries. The agency had previously run regional social media campaigns but wanted to expand their reach to a national level.

Problem

The main problem was that the previous regional social media campaigns were not generating enough buzz to drive significant ticket sales. The agency needed a new strategy that would capture the attention of a national audience and create excitement around these events.

Solution

We proposed a comprehensive social media campaign that would utilize various platforms such as Facebook, Twitter, Instagram, and YouTube. Our team created engaging content such as behind-the-scenes footage, interviews with performers and directors, and sneak peeks of upcoming events. We also used targeted advertising to reach specific demographics that were most likely to be interested in each event.

Impact

Increased ticket sales by 175% - 250%
Generated national media coverage for all events
Increase in social media followers for all clients
Positive feedback from audiences who enjoyed the exclusive content we provided on social media

Team

Jessica Nguyen - Social Media Manager
- Oversaw the creation and execution of the social media campaign across all platforms
- Crafted engaging content such as behind-the-scenes footage and interviews with performers and directors
Alexander Lee - Advertising Specialist
- Developed targeted advertising campaigns to reach specific demographics
- Analyzed data to optimize ad performance and adjust targeting as needed
Katie Chen - Content Creator
- Produced high-quality video content for social media platforms
- Captured behind-the-scenes footage and conducted interviews with performers and directors
Michael Kim - Analytics Manager
- Analyzed data from social media platforms and advertising campaigns to measure performance and make adjustments as needed
- Provided regular reports to the team and clients on campaign progress and success metrics

National Social Media Campaign Boosts Ticket Sales 175-250%