Background

As the Director of Creative at Novo, our team was responsible for leading digital brand and marketing accounts for clients such as Toyota, IKEA, Behr/Home Depot (Webby nominee), Orbitz, Cadillac/GM, and Ester Lauder. We were the first digital and media design and production entity under the Leo Burnett umbrella.

Problem

One of our biggest challenges was creating a cohesive digital strategy that aligned with each client's unique brand identity. Each client had different goals and target audiences, which required us to approach each project with a fresh perspective. Additionally, we needed to stay up-to-date on the latest digital trends and technologies to ensure our work remained innovative and effective.

Solution

To address these challenges, we implemented a collaborative approach that involved close communication with each client to understand their needs and goals. We also invested in ongoing training for our team members to stay current on emerging technologies and best practices in digital marketing. This allowed us to create customized strategies for each client that were both effective and aligned with their brand identity.

Impact

Increased client satisfaction by X%
Improved campaign performance metrics by X%
Received industry recognition through Webby nomination for Behr/Home Depot project
Grew revenue by X% through successful campaigns for clients such as Toyota and Ester Lauder

Team

Jane Smith - Creative Director
Oversaw all creative aspects of projects from concept development to execution
John Doe - Digital Strategist
Conducted research and analysis to develop customized digital strategies for each client
Sara Lee - Art Director
Led design and visual elements of projects, ensuring they aligned with each client's brand identity
Mike Johnson - Project Manager
Coordinated project timelines and resources to ensure successful execution of campaigns

Digital Brand Strategy Director at Novo