Background

As a digital artist, I was thrilled to be commissioned by Nasdaq to create their first-ever NFTs. The NFTs were to be given away at the Silicon Slopes Summit 2022, and my artwork would be featured on Nasdaq's famous tower in Times Square. This was a unique opportunity for me to showcase my art on a global platform and gain recognition for my work.

Problem

The challenge was to create three unique NFTs that would capture the essence of Nasdaq's brand while also showcasing my artistic style. We had to ensure that the NFTs were visually appealing and represented Nasdaq's values of innovation, technology, and growth. Additionally, we had to ensure that the NFTs were compatible with various blockchain platforms and could be easily minted.

Solution

To create the NFTs, we collaborated closely with Nasdaq's marketing team to understand their vision and brand guidelines. We then developed several design concepts that incorporated elements of Nasdaq's branding while also highlighting my artistic style. After several rounds of feedback and revisions, we finalized three designs that met all requirements.

Impact

The NFT giveaway generated significant buzz at the Silicon Slopes Summit 2022.
The artwork was displayed on Nasdaq's world-famous tower in Times Square.
The project helped establish me as a leading digital artist in the industry.
The successful collaboration with Nasdaq opened up opportunities for future projects.
The project resulted in X% increase in social media followers for both myself and Nasdaq.
The NFTs sold out within minutes of being released.

Team

Brian Gill - Graphic Designer/Artist
- Developed several design concepts that incorporated elements of Nasdaq's branding while also highlighting the artist's style.

Creating Nasdaq's First NFTs: A Global Showcase