Problem:

Our team identified a need for a high-end exclusive event for young professionals in Nashville, TN. We wanted to create an event that would provide an unforgettable experience and appeal to the young professional demographic.

Solution:

We decided to host secret parties inside of mansions, only revealing the location 24 hours before the event. To promote the event, we created branding, a website, video trailers, and had an in-person field team. The event was primarily promoted on social media.

The events were black-tie affairs with suited security guards, company sponsors including:

Tinder
Angels Envy
Red Bull

We also had multiple cash bars and sold tickets ranging from $15 for General Admission to $150 for access to private rooms and an open bar. Production equipment included video effects, music-festival-grade computer-controlled Intimidator lights, and haze machines.

Event #1

Event #2

Event #3

Impact:

Over 700 signed up and waitlisted for the each event with 400 guests appearing.
Guests included pro and college athletes, entrepreneurs, models, and touring musicians who came after their sets ended.

Haven Luxury Lifestyle Events