Problem

The client needed to generate leads for their B2B business, but they lacked the expertise and resources to do so effectively. They also needed a way to track and analyze their marketing efforts to ensure they were having a positive impact on revenue.

Solution

We developed, executed, and monitored B2B lead generation and nurture campaigns for 15 clients on LinkedIn. We supervised a remote team of writers and social sales executives to develop content and manage outreach for campaign deliverables. We also developed a CRM system on Notion to track lead flow processes, delivered CRM reporting and analytics, and developed A/B tests for landing page optimization.

Impact

Generated over 10 MQLs each month via content and outreach
Increased team productivity through the use of marketing automation tools such as Linked Helper for outreach and lead nurturing
Grew whacked's Discord community with weekly events and activities
Performed market analysis to gather insights by actively talking to existing and ideal customers
Managed all virtual events (LinkedIn Live and Audio events including pre- and post-event lead nurturing)
Developed drip sequences for cold outbound campaigns on LinkedIn

Team

Jane Doe - Lead Generation Specialist
- Developed strategies based on testing, analysis, pipeline, and ROI
- Managed virtual events (LinkedIn Live) including pre- and post-event lead nurturing
John Smith - Social Sales Executive
- Developed content for campaign deliverables
- Managed outreach for campaign deliverables
Emily Chen - CRM Specialist
- Developed CRM system on Notion to track lead flow processes
- Delivered CRM reporting and analytics
Mike Johnson - A/B Testing Specialist
- Developed A/B tests for landing page optimization
- Analyzed results and made recommendations for improvement
Sarah Lee - Marketing Automation Specialist
- Initiated use of marketing automation tools such as Linked Helper for outreach and lead nurturing
- Increased team productivity through the use of these tools
Tyler Nguyen - Content Writer
- Developed content for campaign deliverables
- Assisted with outreach for campaign deliverables

B2B Lead Generation & CRM Analytics on LinkedIn