Problem

ICEYE, a SAR data services platform, needed to increase brand awareness and generate leads. The company wanted to target the right audience with valuable content while utilizing various digital marketing channels.

Solution

The team created an interactive webinar series called The Value of SAR and a comprehensive e-book that provided in-depth information about the benefits and features of the platform. They used targeted email marketing, social media advertising, and SEO strategies to drive traffic to these assets. Retargeting ads were also utilized to keep the brand top-of-mind and increase conversions.

Impact

Webinar series had 1,500 registrants with an average attendance rate of 60%, resulting in 900 attendees who expressed interest in becoming potential customers.
E-book was downloaded over 3,000 times with an average read time of 7 minutes, indicating engaging and valuable content for the target audience.
Targeted email marketing campaign had an open rate of 23%, higher than industry average of 18%, indicating relevant and compelling messaging.
Retargeting ads had a click-through rate (CTR) of 0.8%, higher than industry average of 0.5%, indicating effective messaging at driving conversions.
Campaign resulted in a website traffic increase by 40% and generated 500 new leads for ICEYE's sales team, ultimately increasing revenue for the company.

Team

Jane Doe - Digital Marketing Manager
- Oversaw the creation and implementation of the campaign strategy across multiple channels.
John Smith - Content Marketing Specialist
- Created the interactive webinar series and comprehensive e-book.
Samantha Lee - Email Marketing Specialist
- Developed and executed the targeted email marketing campaign.
Michael Chen - Social Media Advertising Specialist
- Managed the social media advertising component of the campaign, including retargeting ads.

Digital Marketing Success: ICEYE's Lead Generation Campaign