Project

BLXxDZN inspires creatives to be creators who tell their own stories through unique lenses and perspectives. We do this by meeting them where they are and being the tool to help amplify their voices to share their thoughts on culture, social impact, events or thoughts on the world.

Our problem was that we had to create an entire idea from scratch for BLKxDZN. This included branding, logo, story, streaming assets, and soon a website and app. We had to ensure that our platform spoke to the hip hop culture and provided entertainment, news, and insights on various topics.

Solution

To solve this problem, we created a few iterations of screens for the stream, lower thirds, and other digital assets. We wanted to ensure that our platform was visually appealing while also being informative. We also spent time brainstorming ideas for the branding and logo of BLKxDZN. After several rounds of feedback and revisions, we settled on a design that we felt accurately represented our platform. You can see them here. (Click Here)

Impact

Successfully launched BLKxDZN as a multi-platform company providing entertainment, news, and insights on hip hop culture for twitch, youtube and other streaming services
Created visually appealing streaming assets that enhanced the user experience
Established a strong brand identity through our logo design
Achieved 7% increase in social media followers within the first month of launch

Team

Howard Hall - Co-Founder & Creative Director
- Oversaw the creation of all branding materials including logo design and story development
- Creative lead for all streaming asset designs
Tre Stewart - Co-Founder & Creative Director
- Oversaw content creation for all platforms including social media posts and video scripts
- Collaborated with Tre on branding and logo design
Jasmine Stewart - Show Runner / Producer
- UX research on platform, topics and more
- Ensured that the stream was user-friendly and visually appealing

BLKxDZN: A place for black creatives to let loose, create, and just be...