Problem

Girs Only, a non-profit organization aimed at empowering females in STEM fields, was struggling to attract participants to their workshops and mentoring programs. Despite offering a variety of services for all age groups, the organization was not reaching its target audience effectively.

Solution

We conducted market research to identify the reasons behind the low participation rates. Based on our findings, we developed a targeted marketing campaign that focused on social media platforms popular among young women. We also collaborated with schools and universities to promote our services directly to students.

Impact

Increased workshop attendance by X%
Increased mentoring program participation by X%
Received positive feedback from participants about the quality of our services
Established partnerships with several schools and universities

Team

Samantha Lee - Marketing Manager
- Developed and executed the targeted marketing campaign
- Liaised with schools and universities to promote Girs Only's services directly to students
Amy Chen - Program Coordinator
- Oversaw the planning and execution of workshops and mentoring programs
- Maintained relationships with program participants and ensured their needs were met
Jessica Kim - Social Media Specialist
- Crafted engaging social media content that resonated with Girs Only's target audience
- Analyzed social media metrics to optimize content strategy

Empowering Women in STEM: Boosting Participation Rates