Problem

Doane University needed a new microsite to promote their agribusiness program. The existing website did not have a dedicated section for the program and was difficult to navigate, which made it challenging for potential students to find information about the program.

Solution

We developed a new microsite that focused solely on the agribusiness program. The site featured easy-to-navigate pages with clear calls-to-action, making it simple for potential students to learn more about the program and apply. We also created a responsive design that ensured the site looked great on all devices, from desktops to smartphones.

Impact

Increased traffic to the agribusiness program page by X%
Increase in applications to the program by X%
Improved user experience and engagement on the site
Better representation of Doane University's agribusiness program online

Team

Jane Doe - Project Manager
- Oversaw project planning and execution, ensuring deadlines were met and deliverables were of high quality.
- Liaised with stakeholders at Doane University to ensure their needs were met throughout the project.
John Smith - Front-End Developer
- Coded the front-end of the microsite using HTML, CSS, and JavaScript.
- Ensured that all pages were responsive and optimized for different devices.
Amy Lee - UX Designer
- Designed wireframes and mockups for the microsite, ensuring a user-friendly experience.
- Conducted user testing to ensure the site was easy to navigate and understand.

Revamped Agribusiness Microsite Boosts Traffic & Applications