Global Video Expansion: Media Prima & Dailymotion Partnership
🔍Project Overview
Media Prima, Malaysia's largest integrated media group, has joined forces with Dailymotion, the renowned video playback technology and content discovery platform. This collaboration allows users to access and enjoy Media Prima video content seamlessly. With a staggering global user base of over 300 million unique monthly visitors and an impressive three billion monthly video views, the platform truly captivates audiences worldwide.
The media group, Media Prima, needed a way to expand its audience reach and increase the visibility of its video content. They recognized that partnering with Dailymotion, a leading video playback technology and content discovery platform, could help them achieve this goal.
Source: Dailymotion
We developed the Dailymotion Partner Program for Media Prima, which allowed them to showcase their video content on Dailymotion's platform. This partnership enabled Media Prima to reach a global audience of over 300 million monthly unique users and generate 3 billion monthly video views.
"Taking note of the huge popularity of our local content together with Dailymotion’s growing digital reach in the Asia Pacific region, we believe this will be a successful collaboration."
💬 Datuk Kamal Khalid Group Managing Director of Media Prima
⚙️Key Project Phases
As the Product Manager for this partnership project, my main focus was to facilitate the collaboration between Media Prima and Dailymotion to achieve the shared goal of expanding audience reach and increasing the visibility of Media Prima's video content on a global scale.
Partnership Development: The project aimed to establish a strong partnership between Media Prima and Dailymotion, leveraging Dailymotion's leading video playback technology and content discovery platform to showcase Media Prima's video content to a vast global audience.
Audience Expansion: We sought to expand Media Prima's audience reach beyond its local market, tapping into Dailymotion's impressive global user base of over 300 million monthly unique visitors.
Video Content Visibility: By utilizing Dailymotion's platform, our objective was to increase the visibility of Media Prima's video content, allowing it to reach a broader audience and gain exposure on a global stage.
User Experience Enhancement: The project emphasized delivering a seamless and enjoyable user experience, ensuring that Media Prima's video content is seamlessly integrated into Dailymotion's platform, attracting and retaining viewers.
Key Strategies:
Platform Integration: To achieve a seamless user experience, we collaborated with Dailymotion's technical team to integrate Media Prima's video content into their platform, maintaining the quality and integrity of the content.
Content Showcase: We worked closely with Media Prima's content creators and Dailymotion's content discovery team to curate and showcase Media Prima's video content on Dailymotion's platform, maximizing its visibility and reach.
Analytics and Performance Tracking: To measure the project's success, we implemented robust analytics and performance tracking mechanisms to monitor audience engagement, video views, and user interactions on Dailymotion's platform.
Collaboration with Client Servicing: A strong collaboration with the Client Servicing team was established to gather feedback from Media Prima, address any concerns or requirements, and ensure a smooth partnership experience.
As part of the "Global Video Expansion: Media Prima & Dailymotion Partnership" project, our Client Servicing team played a vital role in fostering a fruitful collaboration between Media Prima and Dailymotion, ensuring a seamless experience for both parties.
🎉Project Outcome
Overall, the project accomplished its objectives of expanding audience reach, increasing video content visibility, and strengthening global partnerships. It propelled Media Prima into the international stage, marking a significant milestone in its journey to becoming a leading global media group.
The transformative outcomes reaffirmed the power of strategic partnerships and the potential of video streaming technology in transcending boundaries and connecting with audiences worldwide, marked by significant achievements and transformative results:
Expanded Audience Reach: Through the partnership with Dailymotion, Media Prima successfully expanded its audience reach beyond its local market, connecting with over 300 million monthly unique visitors worldwide. The collaboration allowed Media Prima to tap into a vast global user base, transcending geographical boundaries and introducing its video content to new audiences.
Increased Visibility of Video Content: The integration of Media Prima's video content on Dailymotion's platform led to a substantial increase in content visibility. The collaboration enabled Media Prima's videos to gain exposure on an international stage, attracting a diverse global audience and amplifying the impact of their content.
Enhanced User Experience: The seamless integration of Media Prima's video content on Dailymotion's platform provided a delightful user experience. Viewers worldwide could easily access and enjoy Media Prima's content, navigating a user-friendly interface that prioritized ease of use and engagement.
Strengthened Partnership: The successful execution of the project fostered a strong and mutually beneficial partnership between Media Prima and Dailymotion. Through effective communication, collaboration, and a shared vision, the two entities worked together harmoniously, achieving shared objectives and driving results.
Global Recognition and Engagement: Media Prima's video content gained global recognition, attracting a wider international audience on Dailymotion's platform. The partnership propelled Media Prima into the global digital entertainment arena, positioning them as a prominent player in the international content landscape.
Business Growth and Revenue Generation: The increased audience reach and content visibility translated into tangible business growth for Media Prima. With expanded viewership, Media Prima experienced enhanced revenue generation and a stronger market presence.
User Satisfaction and Loyalty: The project's success resonated with users, who appreciated the seamless access to Media Prima's content on a renowned platform like Dailymotion. Positive user experiences contributed to increased user satisfaction and loyalty.
Deliverables:
Allows Media Prima to generate revenue through programmatic advertising, one of the fastest-growing digital revenue segments.
The first phase will see Media Prima live stream its shows, such as the upcoming awards show Anugerah Skrin 2018, and later, upload all high-quality videos from Media Prima Television Networks, Ripple, The New Straits Times Press (Malaysia) Berhad, and Media Prima Digital, on Dailymotion.
Dailymotion can be accessed on the web, mobile devices (iOS, Android), and over-the-top devices, including Apple TV, Android TV, Amazon Fire TV, and Xbox One.
🧑🏻💻My Involvement
Partnership Facilitation: The Client Servicing team facilitated effective communication and collaboration between Media Prima and Dailymotion, ensuring that all requirements and expectations were clearly communicated and understood.
Client Support: Throughout the project, we provided dedicated support to Media Prima, addressing any inquiries, concerns, or feedback they had. Our goal was to ensure their satisfaction with the partnership and the visibility of their video content on Dailymotion's platform.
Performance Review: We monitored the partnership's performance closely, providing regular reports and updates to Media Prima, and showcasing the impact of the collaboration on audience reach and video content visibility.
Feedback Collection: We actively gathered feedback from both Media Prima and Dailymotion to identify opportunities for improvement and address any challenges that arose during the partnership.
Relationship Management: Building and maintaining a strong relationship with both Media Prima and Dailymotion was crucial to ensure the continued success of the partnership, fostering trust and cooperation between the parties involved.
Through our collaborative efforts, we successfully facilitated a robust partnership between Media Prima and Dailymotion, resulting in expanded audience reach, increased visibility of Media Prima's video content, and a seamless user experience on Dailymotion's platform. The Client Servicing team remains committed to supporting both parties and ensuring the long-term success of this global video expansion initiative.
" In our willingness to be as close and supportive to the media in their journey towards digitalization, the partnership with Media Prima is confirmation of Dailymotion’s primary role in the video streaming space."
💬 Antoine Nazaret Vice President of Content in Asia Pacific for Dailymotion
✍🏻Personal Takeaway
Witnessing the successful collaboration between Media Prima and Dailymotion to expand audience reach and increase video content visibility on a global scale has been an inspiring journey. The project highlighted the significance of effective communication and teamwork, both within the Product Management and Client Servicing teams and between Media Prima and Dailymotion. Clear and open communication played a pivotal role in ensuring that objectives were aligned, requirements were met, and challenges were addressed promptly.
The value of adaptability and flexibility was also evident throughout the project. As we navigated through various phases, we remained responsive to feedback, adjusted strategies, and incorporated improvements to maximize the partnership's impact. Furthermore, the project reinforced the importance of listening to our clients and partners. The Client Servicing team's dedication to understanding the needs and concerns of both Media Prima and Dailymotion played a critical role in fostering a strong and mutually beneficial partnership.
Witnessing the successful expansion of Media Prima's audience reach and increased video content visibility on Dailymotion's platform has been immensely rewarding. It reaffirmed my passion for driving impactful initiatives that bring together industry leaders to deliver exceptional outcomes. Lastly, this project showcased the potential of video streaming technology in transcending geographical boundaries and connecting audiences globally. Embracing innovation and collaboration, we contributed to creating a digital landscape that unites content creators and viewers on an international stage.
As I carry forward this invaluable experience, my personal takeaway is the recognition that impactful projects are built on a foundation of strong partnerships, effective communication, and a commitment to delivering exceptional user experiences. I am eager to apply these lessons to future projects, driving transformative results that elevate digital entertainment experiences for audiences worldwide.
💻 Channels
Users can access Media Prima’s content via the following channel pages:
🔗Resources
Discover additional information about this project by perusing a selection of press articles and conveniently accessing media resources about it.
Industry
Broadcast Media Production and DistributionSkills
Agile Project ManagementClient AccountsCollaborative Decision-makingCorporate Partnership DevelopmentMarket Research