Problem

A nonprofit organization was struggling to get views on their Google Advertising. They were only getting around 100 views initially, which was not enough to achieve their goals. The lack of visibility was hindering the organization's ability to reach out to potential donors and volunteers.

Solution

Our team took on the challenge of leading the nonprofit's Google Advertising for a month. We started from scratch and implemented a comprehensive advertising strategy that included targeted keywords, ad groups, and ad copy. We also optimized the landing pages to improve conversions.

Impact

Increased views from 100 to over 10,000
Improved visibility and reach for the nonprofit organization
Increase in donations and volunteer sign-ups (KPI)

Team

Team Member #1 - Digital Marketing Specialist
- Conducted keyword research and developed targeted ad groups
- Crafted compelling ad copy that resonated with the target audience
- Analyzed data and made adjustments to improve performance throughout the campaign
Team Member #2 - Web Developer
- Built optimized landing pages that improved conversions
- Made technical adjustments to ensure smooth integration with Google Ads platform
- Collaborated with digital marketing specialist to ensure cohesive strategy across all channels

Revamped Google Advertising Strategy Boosts Nonprofit Visibility